Ad break: 3 mobile 'Sing It Kitty', Channel 4 'Live From Space', Coca-Cola

Watch a girl lip-syncing to Starship's We Built This City and Gravity-style graphics in our review of new TV commercials Three: 'Sing It Kitty' (starts at 00:06) - UK In 2013, Three used a moonwalking Shetland pony to remind us of all the silly things we can enjoy on the internet. They return to this theme in an uplifting commercial featuring a little girl and a cat perfectly lip-syncing to Jefferson Starship's We Built This City as they patrol the neighbourhood on a bike. Agency: W+K London Director: Traktor Channel 4: 'Live From Space' (starts at 01:09) - UK Fans of Stanley Kubrick's oeuvre will spot the obvious reference towards the end of this testosterone-filled explosion of chutzpah advertising a season of programmes on Channel 4 that promise to come live from space. The special effects were created by Framestore - the London post-production company expected by many to bag an Oscar to add to their Bafta for similar work on the multi-nominated Gravity. Agency: 4 Creative Director: Neil Gorringe Life Financial Group: 'A Piece of Paper' (starts at 01:53) - Russia The comfortable references to Russia's authoritarian past contained in this commercial for a financial company feel rather surprising. It seems fair to suggest that many ordinary Russians have a pretty complicated relationship with the Soviet era and it's certainly interesting to see the understandable paranoia of those times being used as a contrast for the freer Russia of today … especially as that freedom appears to depend on having an approved sexual orientation and an unfailing admiration for their country's bare-chested president. Agency: Slava Moscow Director: Rob Chiu Coca-Cola: 'Social Media Guard' (starts at 03:07) - UAE According to this lovely piece of spoofery, Coca-Cola has devised the perfect solution to the antisocial behaviour generated by our addiction to mobile devices. A cone like the one that prevents a dog from opening a wound can be used to ensure we stop staring at our phones and lift our heads to acknowledge our fellow humans. Agency: Memac Ogilvy Male Cancer Awareness: 'Go Commando' (starts at 05:01) - UK In this bold film designed to raise awareness of male-specific cancers, a host of stars are promising to "go commando" on 7 March; and men everywhere are being encouraged to show solidarity by eschewing their own underwear and allowing their junk to roam free. The assorted celebs are not exactly a sparkling collection of physical specimens and if you haven't fully digested your breakfast, you may not be ready to contemplate the thought of Jeremy Kyle or John Prescott stripped of their underwear … and that's without even considering what Keith Lemon might be up to. Agency: Lucky Generals Director: Chaplin & Forbes Save the Children: 'Birth' (starts at 06:04) - UK This has to be one of the most powerful films ever broadcast by a charity to raise awareness of the plight of children in the third world. To draw attention to a truly appalling statistic - that every year, a million newborns die on the day of their birth - we're shown a baby being born in conditions that are far from ideal. This isn't a facsimile … it's a real birth, and this lends real impact to the ad. Agency: adam&eveDDB Director: Jonathan Hyams Jason Stone is the editor of David Reviews Advertising United States Jason Stone theguardian.com © 2014 Guardian News and Media Limited or its affiliated companies. All rights reserved. | Use of this content is subject to our Terms & Conditions | More Feeds

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